Inform Parents

Ask parents what is the most expensive investment they have made.  Many will answer their house or car.

According to the U.S. Department of Agriculture, the total cost of raising a child from birth to age 17 is $222,360 for middle -income parents .  That is 22 percent higher than the 1960 costs.

We need to remind parents that the investment they are making with their children is not only the most expensive investment but also the most important one.